Crest and Oral-B have launched the Better Check-Ups Challenge, a program that will challenge people across the country to improve their oral care in 2010—and the P&G brands are putting their money where their mouths are. The program encourages participants to talk to their dentist, start using the full line-up of Crest Pro-Health products and at the end of the six months, Crest and Oral-B are confident that there will be an improvement in each participant’s oral health. If proven...